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Online education company, GetSmarter, has launched its 2014 Career Guide. The publication is a practical guide in support of life-long learning and career growth, available for free download at www.getsmarter.co.za.

A career is no longer what it used to be. The modern work environment presents new challenges and exciting opportunities, but career success in 2014 requires an active and strategic approach. Sam Paddock, Co-CEO of GetSmarter, provides insight into the current career climate: “In our daily dealings with students, we are seeing more and more that the modern career in 2014 is forged by a path on which autonomy, mastery, and purpose intersect to achieve personal meaning.”

Today, the responsibility for career development has shifted to the individual. Career development has become an active process of identifying market needs, defining personal intentions, pursuing self-development as a project, and engaging in personal brand marketing.

GetSmarter has designed its second annual Career Guide as the cornerstone for working professionals to build confidence in developing an ambitious but realistic career action plan in the modern world of work. The GetSmarter 2014 Career Guide aims to help South African working professionals successfully navigate the changing modern career landscape, through the provision of an easy-to-follow, action-oriented process.

The guide leads readers through a step-by-step process to successfully navigate the changing modern career landscape, from the assessment of personal aspirations, to skills and abilities in the context of the modern working environment. The guide provides understanding to the changing nature of a career; identifying career wants and needs; and setting realistic and ambitious goals to achieve these.

This practical guide provides the tips and tools for readers to:

· Conduct a career audit

· Understand the new rules for career success

· Discover career priorities and identify career assets

· Develop a career action plan

· Establish personal branding

To download the Career Guide: Click Here

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